History of Leitrim Soaps

Leitrim Soaps, based in Foxfield, Co. Leitrim, Ireland, has a rich history rooted in creativity, family, and a passion for natural products. Our journey began in 2013 when Tiina Laas, an Estonian native, purchased 12 quails as pets. She discovered the incredible health benefits of quail eggs, which even helped cure her frozen shoulder syndrome. This inspired her to expand the operation, and soon, she was supplying local shops and markets with quail eggs.

The family business saw further expansion when Tiina’s daughter, Liisa, joined her in 2014. Liisa brought with her a wealth of experience from various roles across Europe and the United States. She took on responsibilities for the farm’s finances, logistics, marketing, and online activities, helping to drive the business forward. In the next couple of years, the farm was supplying supermarkets and restaurants across Ireland.

Tiina’s entrepreneurial spirit didn’t stop there. Always brimming with creativity, she began making soap on her kitchen table as a hobby. This hobby was quickly turned into a second business by Liisa and her then-partner, leading to the birth of our handmade soap business. By 2021, our soaps, which featured the luxurious and historically revered donkey milk, were being sold in stores across seven countries in North America and Europe. Currently, we offer only one Donkey Milk Soap -, a pure Fragrance Free version known for its natural moisturizing and exfoliating properties.

What began with just 12 quails has now transformed into a thriving enterprise. Today, Leitrim Soaps offers a diverse range of natural, handmade bath and body products, including soaps, lip balm, shower steamers, and deodorants. Our products are available online and through approximately 100 retailers worldwide.

Dedication to quality and natural ingredients has been the cornerstone of our success. From the beautiful landscapes of Ireland to homes around the globe, Leitrim Soaps continues to grow, bringing the benefits of natural, handmade products to our customers.

Join us on our journey and experience the unique, natural goodness of Leitrim Soaps.

History in Media

10 March 2022

Interview Eliisa matsalu, Äripäev

2 March 2022

Interview with RTÉ – Nationwide
Interview with Caroline AllenAgriland

24 October 2021

12 September 2021

Interview with Leitrim Observer

7 September 2021

11 December 2020

5 December 2020

23 May 2020

Farmers Journal, news

22 April 2020​

14 April 2020​

Interview with Marese McDonagh, Farming Independent

4 April 2020​

Interview with Liam Dumpleton, Midlands 103

23 March 2020​​

Interview with Joe FinneganShannonside FM

6 March 2020​​

Enterprise Award Finalist, Leitrim Observer

27 February 2020​

Interview with Seán Moncrieff, Newstalk, Moncrieff

18 November 2017​

Meet the new Irish, Farmers Journal

9 November 2017​​​

Great things from small beginnings, SuperValu Ireland

22 July 2017​​

The Francie Boylan Show, Ocean FM Starts @10:49

12 March 2017​​

The Irish Foodie Bucket List, Independent.ie

23 August 2017​​​

‘Taste Leitrim’ in Mohill, Leitrim Observer

7 September 2016​​​

Foodie Destinations in Ireland, Leitrim Observer

20 July 2016​​​​

Leitrim food producers on SuperValu shelves, Leitrim Observer

11 May 2016​​​​

Leitrim Food Businesses, Leitrim Observer
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